We co-created our new visual identity with the brand consultancy SmartBrands, which has designed important brands in the educational sector such as Colegio Andino and Colegio Helvetia, and in other sectors such as Wingo, Carulla, Flowers of Colombia, Italcol and Gol Caracol, among many others. Juan Carlos Otoya, Creative Director of SmartBrands, commented on the new identity of Colegio La Colina: "We promote the hills as an essential element of the previous logo, by incorporating the coat of arms that represents trajectory and academic excellence. But also, by creating a layout system based on the idea of "dynamic hills" that change textures to express versatility, playfulness, creativity and naturalness, at the same time as it is a resource that allows the participation of students when creating their own versions of textures.”
Learn more about SmartBrands at www.smartbrands.com.co